Our Story
Tequila for all
el Jimador was created by Casa Herradura, with a desire to make premium, 100% blue Weber agave tequila accessible to every person. To raise a glass is to celebrate the plant that gives us something worth sharing.
universal standards
Approachable. Unpretentious. Interesting. Every drop of el Jimador tequila contains the same authentic character and commitment to quality long held by those who work to bring this spirit to life.
premium is the process
The soul of tequila is stored in the heart of the blue Weber agave plant.
To harvest the agave you need passionate professionals wielding razor-sharp “coas.” You need el Jimador.
100%
- blue weber agave
- hand harvested
- natural fermentation
Step 1
Planting
The heart of tequila is the agave plant—these generational succulents are the essence of el Jimador tequila.
Step 2
harvesting
A few swings of the coa allows el Jimador to expose the heart of blue Weber agave.
Step 3
extraction
Las piña, or the heart of the agave, offers its caramel juices and natural sugars.
Step 4
fermentation
Open-air tanks allow natural yeasts to ferment and transform the liquid.
Step 5
distillation
Twice-distilled for crystal-like clarity, el Jimador tequila delivers crisp flavor.
Step 6
aging
Outside of Silver, el Jimador tequilas rest in American white oak barrels.
Character in each pour
Silver
With zero barrel-aging before bottling, el Jimador Silver packs fresh crisp flavors.
View ProductAñejo
Rich amber hues and a full-bodied finish tell the story of 12 months spent in the barrel.
View ProductReposado
Bright agave dances with the subtleties of charred oak in this double-distilled stunner.
View ProductCristalino
Double-distilled, and aged in American white oak barrels, this ultra-clear tequila is a smooth sip.
View ProductEl Jimador Spiked Bebidas
The most popular “tequila-inspired” flavored malt beverage cocktails go where you go.
View Product